MANAGE, OWN, FRANCHISE, INVEST, AND OPERATE VIRTUAL FOOD BRANDS
Innovative Eats Group is a stable of virtual food brands that are launching in existing restaurants / hotels and dark kitchens. The business was started by Suhail Hasan in 1996 with the launch of Tinseltown Diner & Milkshake bar and were the pioneers of Burgers and milkshakes starting a trend as you see today.
In 2019 we launched King of Wings becoming a premiere Wings Brand and launched as a virtual brand. Now we have 5 virtual brands in the stable and are looking at growing these with a combination of company owned and franchised stores.
WHAT WE DO
We enable owners of restaurants, hotels, clubs, cafes and dark kitchens to optimize under utilised kitchen assets by licensing our virtual brands in to their existing infrastructure at no additional upfront cost, increasing revenue and profitability.
IN THE PRESS
HOW WE DO IT
We enable owners by incorporating our virtual brands in to their existing infrastructure at no additional upfront cost, increasing revenue and profitability.
Our brands are cooked in your kitchen by your existing team, to be collected and then delivered to customers. All of this without impacting your existing business.
Our hero brands have been developed to be operationally efficient, travel well and suit a wide range of demographics.
# OF BRANDS
MEET THE TEAM
Founder & CEO
After qualifying as an Accountant, Suhail launched Tinseltown in 1996 and has grown the business into a well-recognised brand. Qualified as an accountant, launched Tinseltown in 1996 and has grown the business to a well recognised brand. He is steering the company into a growth phase focussed on expansion with dark kitchens, franchising & new virtual brands.
DR FARIDA HASAN
Head of Manufacturing
& Quality Control
Farida is a professionally qualified economist, having worked in Financial Services in a career spanning 20 year. In 2009, Farida joined Tinseltown, and is responsible for the Finance Strategy and overseeing the finance function.
Responsible for recipes/menu development and for ensuring that all kitchens are producing correctly to the company standards. He is responsible for all food innovation for all concepts.
Matt works primarily on our in-house software to run operations including biometrics, stock, sales reporting, and procurement. Matt is a graduate of computer science from Imperial University.
Naren is the Financial Controller for the group and reports directly to Farida.
He ensures reporting to deadlines and working capital management on a timely basis.
Mustaffa started 20 years ago and has worked himself up to the Area Manager role. His understanding of the brand and customers ensures we receive regular feedback and ensures the branches are being overseen.
Mustafa or Mustaffa?
RICCARDO Di NATALE
Riccardo provides support to GMS and other members of the team. He is also responsible for the EPOS installations and support. He works with external delivery providers for menu integration and reports to MD.
Heard of People
Olga has 30 years professional experience HR experience. She has an MA in International Industrial Relations. Olga is a a consultant for Innovative Eats Group advising on their people strategy and growth and day to day HR issues.