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MANAGE, OWN, FRANCHISE, INVEST, AND OPERATE VIRTUAL FOOD BRANDS

ABOUT US

Innovative Eats Group is a stable of virtual food brands that are launching in existing restaurants / hotels and dark kitchens. The business was started by Suhail Hasan in 1996 with the launch of Tinseltown Diner & Milkshake bar and were the pioneers of Burgers and milkshakes starting a trend as you see today.

In 2019 we launched King of Wings becoming a premiere Wings Brand and launched as a virtual brand. Now we have 5 virtual brands in the stable and are looking at growing these with a combination of company owned and franchised stores.

WHAT WE DO

We enable owners of restaurants, hotels, clubs, cafes and dark kitchens to optimize under utilised kitchen assets by licensing our virtual brands in to their existing infrastructure at no additional upfront cost, increasing  revenue and profitability.

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IN THE PRESS

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HOW WE DO IT

dark kitchen
dark kitchen cooks and tinseltown restaurant

We enable owners by incorporating our virtual brands in to their existing infrastructure at no additional upfront cost, increasing revenue and profitability.

Our brands are cooked in your kitchen by your existing team, to be collected and then delivered to customers.  All of this without impacting your existing business.

Our hero brands have been developed to be operationally efficient, travel well and suit a wide range of demographics.

CURRENT NUMBERS

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ESTABLISHED

1996

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 EMPLOYEES

100+

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# OF BRANDS

5

LOCATIONS

10